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RC Marketing & Advertising


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Resort Collection Marketing & Advertising
11212 Front Beach Road
Panama City Beach, FL 32407

(800) 331-6338

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Resort Collection Marketing & Advertising

Resort Collection Marketing & Advertising leverages more than thirty years of experience in successfully branding and marketing within the vacation, destination travel, and meetings and conventions markets. This experience, coupled with our entrepreneurial spirit, uniquely empowers us to help hospitality companies become brands and to achieve their business goals.

Through in-house expertise and a close partnership with a leading multinational marketing agency and publisher, Resort Collection Marketing & Advertising brings an arsenal of capabilities and services to bear. From initial consultations to final production and deployment of advertising campaigns, development projects, and publications, we provide our clients with a level of service, insight, and commitment to their vision that only a veteran industry insider can offer.

Resort Collection Marketing & Advertising offers the following services to both start-up ventures and established brands:

Branding

A brand is an intangible that is often a successful business’s most valuable asset. A brand is not the company’s product and it is not the company’s logo or mark. A brand describes to consumers the experience they will have when they do business with a company. It tells them what they can expect, and it creates desire. When your organization is ready to graduate from a product to a brand, Resort Collection Marketing & Advertising can take it there by providing consultation, brand definition, development, and cultivation.

Marketing

Through expert consulting, strategy development, and planning, Resort Collection Marketing & Advertising can show your organization where it stands in the current market, help to define its goals, and create the plan to achieve them.

We provide the following marketing services:

  • Consulting
  • Strategy development and planning
  • Campaign creation and management
  • Research and polling
  • Analytics and reporting
  • Product Placement and Promotions (PDF)

Creative

Our talented team of writers, designers, and photographers—all hospitality and travel industry experts—can develop the creative to tell your brand’s story.

We provide our clients with the following:

  • Art direction
  • Graphic design and illustration
  • Location and studio photography
  • Videography, motion, and post
  • Editorial, copy, song, and script writing
  • Talent selection and direction
  • Proofreading and editing

Development

Our team of visual designers, user experience specialists, programmers, and copywriters work together to create fully customized web solutions that drive sales and generate revenue. Every web solution we create is customized to address our client’s specific needs. Whether it’s full integration with existing information systems, custom database design, staff-friendly content management systems, e-commerce, or web video delivery, our knowledge and experience will help your organization to quickly and cost-effectively achieve its goals.

We offer the following development services:

  • Website development
  • Application development
  • Systems and applications integration
  • Content creation and management
  • Bulk e-mail and subscriber list management
  • Analytics, research, and consulting

Public Relations

Engaging with the media and the consumer through the press and social networks is a critical component of any sophisticated business strategy, and successful brands are adept at managing their public image. Resort Collection Marketing & Advertising has the experience and tools to ensure your brand is positioned in its best light.

We provide the following public relations services:

  • Press releases
  • Event design and management
  • Social media management
  • Sweepstakes and promotions
  • Crisis management

Media

Navigating the sea of media and advertising options can be a confusing and overwhelming endeavor. Knowing which media to purchase, choosing the right times and locations, and measuring performance and return on investment require experience and a special skill set. Resort Collection Marketing & Advertising has the skills, experience, and power to negotiate the best rates and placements.

We provide the following media services:

  • Broadcast, cable, and satellite television
  • Terrestrial radio
  • Streaming radio
  • Google AdWords, AdSense, YouTube
  • Digital ad retargeting
  • Facebook
  • Twitter
  • Magazines
  • Newspapers
  • Billboards

Publishing

Our publishing team produces in-room magazines and visitor guides that entertain and inform your guests while showcasing your brand in a competition-free environment.Our publishing team produces in-room magazines and visitor guides that entertain and inform your guests while showcasing your brand in a competition-free environment.

We provide the following publishing services:

  • Design
  • Layout and pagination
  • Editorial
  • Photography
  • Proofing
  • Ad sales
  • Preflight
  • Printing
  • Distribution

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