Resort Collection Expanding and Rebranding Real Estate Sector

Edgewater Beach Realty is now RC Real Estate Group

Panama City Beach, Fla. – Edgewater Beach Realty, a full-service real estate company operating for over thirty years under the corporate umbrella of Resort Collection in Panama City Beach, Florida, is expanding its horizons—and its geographic reach—this year as it becomes RC Real Estate Group. The name change is punctuated by a change in the company’s logo, website, signage and overall branding as it seeks a fresh start on helping the people of Northwest Florida with all their real estate needs.

“Historically, we’ve always been well-known for working with our on-site Resort Collection properties such as Edgewater Beach and Golf Resort,” said Ric Holt, managing broker for RC Real Estate Group. “We’re changing the name so it’s more universal. We don’t want to be geographically specific because our services reach beyond just Edgewater and Panama City Beach.”

The rebranding coincides with the agency’s objective to gradually expand its areas of expertise, enabling it to better serve its clients. Like its predecessor, RC Real Estate Group is a full-service real estate company that specializes not only in residential sales of single-family homes, condominiums, and homesites, but also in commercial sales, leasing, and property management.

“As Resort Collection moves into a growth platform, we look to expand many of our services and offerings,” explained Resort Collection’s vice president of business development, Paul Wohlford. “We have the capacity for careful and controlled growth for many years to come, and the real estate sector is an important part of that.”

The company worked with Cornerstone Marketing and Advertising, Inc., also known as The Idea Boutique, to create the new look and feel of the RC Real Estate Group brand. The new logo reflects the overall Resort Collection brand and is sleeker, more businesslike, and all-encompassing. Moreover, doing away with the palm trees of the previous Edgewater Beach Realty logo discourages RC Real Estate Group being labeled strictly as an on-site condo realtor.

“We have a reputation for being condo-specific,” Holt continued. “People will mention to me they just bought a house or leased a property and I’ll ask why they didn’t work through us, and they say ‘I didn’t know you did that!’

“Of course, we’re still the go-to experts on real estate sales for Edgewater, as well as for Resort Collection’s other properties, but our territory extends well beyond the boundaries of these resorts. We conduct real estate transactions on properties from St. George Island to Navarre.”

The company is rolling out its new branding and website, RCRealEstateGroup.com, in mid-October and looks forward to exploring new opportunities.

“Our goal is for the new branding to show who we are and where we’re going—not where we’ve been,” Holt said.

For more information on real estate opportunities at RC Real Estate Group, call (850) 249-6100. To learn more about Resort Collection and its many subsidiaries, visit ResortCollectionCorporate.com.

About RC Real Estate Group
When it comes to maneuvering the often-choppy waters of the area’s real estate market, you definitely want a seasoned captain and crew at the helm. The team at RC Real Estate Group, formerly Edgewater Beach Realty, is just the team you’re looking for. Although the name is new, the brokerage has been satisfying the real estate needs of thousands of clients for over thirty years. RC Real Estate Group is a full-service real estate company that specializes not only in residential sales of single-family homes, condominiums, and homesites, but also in commercial sales, leasing, and property management. For more information on real estate opportunities at RC Real Estate Group, call (850) 249-6100.